When people ask what a rebrand costs, they usually mean our fee. That is the easy part to budget.

The bigger costs come after: signage, packaging, uniforms, vehicles, templates, the website, the app store pages and a team that needs to learn a new way of talking.

Roll it out in waves

We plan rebrands in three waves: what customers see first, what they see often and what can wait until the next reprint. It spreads the cost and keeps the launch sharp.

Measure the old one first

Before anything changes we record how people find you, what they search for and how they describe you. Without that, nobody can say whether the new brand worked.