Identities

that stick

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Name it. Shape it. Own it.

A good identity does its job when nobody is looking. It tells people who you are on a shop sign, a parcel label and a tiny app icon, without anyone explaining it. We start with what you stand for, give it a name if it needs one, then build the look and the voice around it. You leave with a system your team can run on their own.

Clear

Distinct

Yours

Core skills

Strategy

Before anything is drawn we work out what you are for and who you are up against. Interviews, a sharp look at the market and one workshop give us a position you can say in a sentence. Every design choice after that has something to answer to.

Naming

A name has to be easy to say, hard to forget and free to use. We write long lists, cut them hard, test the shortlist out loud and check trademarks and domains before you fall in love with anything.

Visual identity

Logo, type, colour, layout and image style, designed as one system. We test it on real things first: signage, packaging, social posts, a slide deck. If it only works on a mood board, it does not work.

Guidelines

A short, clear guide with real examples, every file in the right format and templates for the things you make most. Your team should be able to make something on brand on a Tuesday afternoon without calling us.