Field Day
Borrow the outdoors.
Project infos
Field Day rents tents, stoves and sleeping bags to people who camp twice a year and own none of it. We named the company, gave it a sage-and-sunflower system that feels like a good weekend, and built a booking site where a whole trip is packed in four taps.
Camping gear rental
Naming · Identity · Website
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“We went from a spreadsheet to a brand people wear on their bags. Bookings tripled the first summer.”
Sam Ortega
Co-founder, Field Day
Credits
Creative direction — Ines Duarte Design lead — Marcus Hale Design — Lou Bernard Framer development — Priya Nair Motion — Theo Park Copywriting — Ana Ribeiro
Scope
Naming Identity Website Booking flow Gear tags
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