Halden
Carry more. Burn nothing.
Project infos
Halden builds electric cargo bikes for families who want to leave the second car behind. We gave them a name people repeat, a forest-green and safety-orange system that reads at fifty metres, and a launch campaign that put the bikes on bus shelters across Copenhagen. Pre-orders filled the first production run in nine days.
E-cargo bikes
Brand identity · Campaign · Website
Visit website
“Fanfare gave us a brand we finally recognise ourselves in. The launch sold out our first production run in nine days.”
Ingrid Solberg
Co-founder, Halden
Credits
Creative direction — Ines Duarte Design lead — Marcus Hale Design — Lou Bernard Framer development — Priya Nair Motion — Theo Park Copywriting — Ana Ribeiro
Scope
Naming Brand identity Campaign Out-of-home Website Framer build
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