Lumen
Films under a wider sky.
Project infos
Lumen screens films in parks after dark, four weekends every summer. The identity is built around the moment the projector light hits the screen: a violet-to-amber palette, a wordmark that glows, and a poster system that changes with every film. The title sequence we cut now opens every screening.
Open-air film festival
Identity · Motion · Posters
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“Every poster sold out as merch. That never happened to us before.”
Jonas Weber
Festival director, Lumen
Credits
Creative direction — Ines Duarte Design lead — Marcus Hale Design — Lou Bernard Framer development — Priya Nair Motion — Theo Park Copywriting — Ana Ribeiro
Scope
Identity Poster system Title sequence Social motion Merch
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